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101 Ways to Promote Your Web Site

World Wide Web Marketing

Using Keywords

Think about the keywords and phrases your target audience would use to find your site. For example:-

church, Christian organisation, prayer groups in Blackpool (or whatever local area), sermons, missions, charity

  • Keywords should be in the text of your pages and in the head of your document. If they are included too many times the search engines will think you are trying to artificially boost your ranking (known as "spamming")
  • Include one or two of the most popular keywords such as ‘free’ but make sure they are relevant to your content.
  • The first 25-50 words of your site will be used as a description when listed by a search engine - use lots of keywords.
  • Increase the number of keywords on your page by putting them in your image ALT tags and file names.
  • Include misspelled keywords – everyone makes spelling mistakes.
  • Don’t use words like ‘in’, ‘a’, ‘to’, ‘the’, ‘was’, in your keyword phrases – they will just be ignored by the search engine.

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